PATH 2 – The Point
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In any talk, presentation, or speech you need to clearly identify your purpose
This path is easy to understand if you can answer these questions about your purpose;
What is my message?
And
What is my point?
If you can answer these questions clearly then your audience will know your purpose.
A successful talk or presentation needs to be precise and simple so that its purpose is understood.
When you are writing, you can communicate lots of ideas on paper and the reader has a chance to go back over anything that they do not follow at the time of reading.
When you are speaking there is no chance for the listener to go back over your material. To communicate then and there, your message or point must be simple and clear.
The irony is that a complicated talk with lots of preparation means that an audience finds it difficult to follow, whereas a simple, repeated message requiring far less preparation, allows an audience to understand what you have to say.
World speaking champion Lance Miller states that ‘30% of your presentation is the message.’
The Memory Map is perfect for presenting your message and getting it across to your audience because everything is related to the core message. This is placed in the centre of the Map with all the other locations surrounding it.
When delivering a presentation, if the purpose is to relate a number of points, then to communicate them effectively you need to communicate them in the simplest and most coherent way you can.
Related to the Second Path is the Seventh Path which is ‘Did it communicate?’
The question is asked; Did the audience follow and understand what you had to say?
Remember, the simpler and clearer your message or point is, the easier it will be to follow. Your audience will then understand the purpose your talk or presentation.
So, when preparing be sure that you answer the questions:
What is my message?
and
What is my point?
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